Episode 5

What Does Your Social Media Profile Say About Your EDU Brand?

Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.
  • How do you stand out?
  • Which platform should you choose?
  • How do you Build Your EDU Brand on these platforms?
In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 4: January Audience Q&A

How To Build A Professional Social Media Profile

Philosophy Behind Your Social Media Profile

  • Update Once vs Update All The Time
  • Become a Problem Solver NOT a Thought Leader
  • Usernames and URL’sYour real name
  • Your brand name
  • What does your social media profile biography look like?

The Three “‘P’s” Of Social Media

Professionalism

  • What have you done and what are you doing?
  • What do you hope to be doing?
  • Are you branding your Social Media Profiles?Same Colors
  • Same Language
  • Same Photos
  • Are you sticking to your message or are you going off-topic?

Problem Solving

  • What problem are you trying to solve?
  • How are you trying to solve it?
  • What ways are you helping others solve that problem?
  • How can they find that help?
  • How can they contact you they have questions?

Partnerships

  • What services or software do you recommend or are using?
  • Who else on Social Media do you collaborate with?

Apps That Help Build Your Social Media Profiles

TeacherCast Tips For Building a Professional Social Media Profile

  1. Have a Professional Profile Photo400x400Works well both as a square and circle
  2. Easy to be understood close and far away
  3. Be Social!
  4. Use Catchy ImagesKnow your recommended shapes and sizes
  5. Identify your target audience and follow those in your target audience
  6. Create a voice … Know your voice … Speak your voice
  7. Be Human
  8. Seek real relationships
  9. Have a team of applications to help youCoSchedule
  10. Dubb
  11. Book Like a Boss

Follow our Podcast and Subscribe

Follow our Host

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Check Out More TeacherCast Programming

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE! [convertkit form=878780]

About the Podcast

Show artwork for The Jeff Bradbury Show
The Jeff Bradbury Show
A Podcast For Educational Entrepreneurs Looking To Build Their EDU Brand

About your host

Profile picture for Jeffrey Bradbury

Jeffrey Bradbury

Jeff Bradbury is a globally-recognized educator, educational broadcaster, public speaker, and entrepreneur whose powerful message has inspired thousands of educators through the TeacherCast Educational Network.