Episode 7

Email Marketing -vs- Weekly Newsletters: What’s the Difference?

Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right? In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn

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How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

One goal … to get your reader to do something (make a purchase)
Speak with a personal voice
Speak to one person not “hey guys”
Have a reason for sending emails to your users
Provide value in your emails
Build your relationships

How often should emails be sent?

Newsletters:Daily / Weekly / Every Other Week
Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

Address emails (and their subject lines) to an individual
Only give your users what they want to receive

Problem Solving

Know your user and know what they want … then help them find the answers

Partnerships

Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

TeacherCast Tips For Building Up Your Email List

Create eye catching forms on your website
Have a free give away (opt-in)
Don’t be spammy with your audience or they will unsubscribe
Be personal … not corporate
Provide value to your users
Differentiate your opt-ins
Segment, Segment, Segment
Automate, Automate, Automate
Don’t get discouraged
Stop looking your numbers!

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

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