Episode 26

How To Build Your EDU Brand On The ClubHouse App and Through Email Marketing with Dr. Monica Burns

In this episode of The Jeff Bradbury Show, Jeff sits down with Dr. Monica Burns, educator, author, blogger, podcaster, and speaker to discuss how she built her website ClassTechTips.com into one of the most recognizable EDU brands over the last 8 years. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

Topics of Conversation

Making the move from the classroom to Edupreneur
The beginnings of ClassTechTips.com
Building a Brand on your Domain vs your name
Purchasing Domains for your EDU Brand
Should you think of yourself as an Educator or an Entrepreneur?
Memorable moments getting started
Who is the ClassTechTips audience?
Philosophy of Web Design and Blogging
- Short vs Long Content
- Podcast: Libsyn & Spotify
- Choosing a Color Pallet
- Graphics: Adobe Express / Canva
Email Marketing vs Newsletter Creation
- Newsletter: What’s New on the…
- Newsletters launch on Monday afternoons
  - Starting on Mailchimp then moved to Convertkit
  - Tagging / Segmentation / Drip Campaigns
  - Being consistent with your message and publishing
  - Create a Template
- The importance of consistency
- How to batch-create graphics, blog posts, and content
The Art of creating an engaging presentation
- Always have a hands-on opportunity in your presentations
- Audience participation +1
The importance of building a consistent brand across all platforms
- Presentation tools: Google Slides - Keynote
Clubhouse
- What is it?
- How does it work?
- Creating a room
- How to meet others and build a following
- Creating a consistent room based on your brand
  - Themed rooms vs informal conversations
  - How to build an audience before you start your room
- How to explain what Clubhouse is to someone
Listener Questions
- Advice for Getting Started
  - Find a niche
  - Creating a nice “about me” page
  - Microblogging
  - Have a clear vision for who you are how someone can find you
- What part of your business brings in the most $$$
- What is the philosophy of your About Dr. Monica Burns page
- Short vs Long Bio’s

About our Guest: Dr. Monica Burns

Dr. Monica Burns is an EdTech and Curriculum Consultant, author and former New York City public school teacher. She works with schools and organizations around the world to support PreK-20 educators with thoughtful technology integration. Monica’s website ClassTechTips.com and Easy EdTech Podcast helps educators place “tasks before apps” by promoting deeper learning with technology.

About Class Tech Tips

ClassTechTips.com was created by Dr. Monica Burns, a former classroom teacher, speaker and author. She shares her favorite EdTech resources for PreK-20 educators so they can make the most of the technology in their school. On this site you’ll find a roundup of Monica’s tips and strategies for leveraging the power of digital tools to empower learners of all ages. Whether you’re in a classroom full of Chromebooks, iPads, interactive whiteboards, or smartphones, ClassTechTips.com has resources to help you make the most of the technology in the hands of students!

Social Links

Twitter: https://twitter.com/classtechtips
Pinterest: https://www.pinterest.com/classtechtips
Facebook: https://www.facebook.com/classtechtips
Instagram: https://www.instagram.com/classtechtips

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