5 Reasons Why It’s Important To “Define Your Why” When Building Your EDU Brand

As a podcaster, writer, blogger, or any type of content creator, we are often telling a story... often the story of a guest or another person. Our job as storytellers is to create a world for our listeners and readers that set up our subjects as the hero of their stories and their worlds so that they are standing tall both at the beginning and end of the blog or podcast. But how often do we ever get the opportunity to get up and tell our personal hero stories? It turns out that this is one of the most important things that we can do as creators. The ability to not only craft the stories of others but create our own stories is one of the most important things that we can do to Build Our Own EDU Brands. In this episode of the Jeff Bradbury Show, we meet podcaster, speaker, author, and life long educator Barbara Bray who explains to us the power and importance of Defining our Why. This subtle yet powerful vulnerability that each of us needs to possess is important not only to help our audience connect with us, but for us to be able to connect with our inner passions and gifts that we all possess. Do you have a Why Story? We would love to hear from you! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

• Episode 5: What does your Social Media Profile Say About You?
• Episode 6: How To Build Your EDU Brand Through LinkedIn
• Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
• Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

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5 Ways To Tell Your “WHY” Story

1. Share your backstoryWhat stands out about your backstory?
2. What is the origin of your family?
3. Do you have a moment in your life you wish you could go back and relive?
4. How do you think your backstory impacted you so you became who you are today?
5. Start with your WHY instead of your WHAT or HOWThe importance of explaining why you are doing something before you teach them how to do something.
6. Find your ikigaiikigai = The Meaning of Life
7. What you love
8. what you're good at
9. what the world needs
10. what you are valued for
11. When looking at yourself ... is there something that surprises you?
12. How can ikigai help you build your self-confidence and encourage self-advocacy?
13. Align your passion with what the world needsWhat is the difference between self-care and isolating yourself?
14. Why is it important for all of us to be aware of global goals?
15. Be the chief storyteller of YOU and your WHY

About our Guest: Barbara Bray

Barbara Bray is a Creative Learning Strategist who has been trying to transform teaching and learning for over 30 years. She is the host of the Rethinking Learning Podcast, co-author of two books, Make Learning Personal, and How to Personalize Learning, co-hosts the #rethink_learning Twitter chat, and is author of her new book, Define Your WHY. Barbara provides keynotes, workshops, webinars, and more around the WHY so educators own and tell their story so they can live and learn on purpose.

Links of Interest

• https://barbarabray.net
• Twitter @bbray27 #defineyourWHY #rethink_learning
• Rethinking Learning Podcast: https://barbarabray.net/podcasts/
• Define Your WHY Book: https://barbarabray.net/define-your-why
• EduMatch Publishing https://www.edumatchpublishing.com/
• Toolkit: The Toolkit on Rethinking Learning
• Facebook: https://facebook.com/barbarabray and join https://www.facebook.com/RethinkingLearning/
• LinkedIn: https://www.linkedin.com/in/barbarabray/

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Explore these Resources

In this episode, we mentioned the following resources:

• Email: barbara.bray@gmail.com
• Website/Blog: Rethinking Learning
• Podcast Host: Rethinking Learning Podcast
• Founder/Owner, My eCoach 
• Co-author: Make Learning Personal and How to Personalize Learning
• New Book: Define Your WHY Amazon (Book) and (Kindle)
• Book Study Questions
• Book Digital Resources (more to be added soon)

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